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CEO @ Inteum · AI Instigator · Independent Advisor

Angus
Norton

I write about product, AI, and go-to-market from the perspective of someone who's driven all four wheels of the business. Engineering. Product marketing. Product management and design. Business development and go-to-market. All at scale, across Microsoft, AWS, Cisco, and Xero. Now CEO of Inteum, where we build enterprise software that helps universities, research institutions, and technology companies manage their IP from invention to asset. Track it, protect it, license it, monetize it.

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Angus Norton
Career

Three decades building products at every scale

Microsoft
VP, Product Management
Led product teams for Office 365, Bing, and Developer/Server Tools Platforms. Shipped products used by hundreds of millions of people.
AWS
GM, Product & Engineering
Built and scaled cloud-native services. Brought Amazon's Working Backwards discipline to product teams.
Cisco
VP, Product Marketing
Led product marketing strategy across collaboration and enterprise networking platforms serving millions of business users globally.
Xero
First Chief Product Officer
Helped scale the product and team through a major growth phase, from regional player to global platform.
Inteum
CEO
Leading a 30-year-old IP management software company serving 400+ institutions across 30 countries.
Writing

What I write about

Lessons from building and scaling technology companies. No fluff. Just the stuff that works.

Product Leadership

What great product teams do differently, and how to build them from the ground up.

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Applied AI

Practical uses of AI for business leaders. Real examples from real companies. No hype.

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Go-to-Market

Why most GTM plans fail, and what to do about it before you burn more budget.

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From clients

What people say

“
Angus is a one-of-a-kind product thinker that is able to combine insights across design, engineering, strategy, and marketing into top-tier product strategy recommendations. Spending time with him has truly leveled up our executive team's thought process.
Dennis ThankachanCEO & Founder, Lightyear.ai
“
Angus is a 10th Dan black belt in product vision and strategy. His extensive network helped my digital health startup out of tight spots with some tech giants and into strong relationships with others, adding hundreds of thousands of dollars in real, measurable value.
Frayne CookCEO & Founder, Well Revolution
“
Angus has been instrumental in guiding Sembly.ai's founders towards their most important goals. His experience, intensity, and ability to communicate and shape strategy has had a unique and powerful impact on the company.
Gil MakleffCEO & Founder, Sembly.ai
“
I have had the pleasure of working closely with Angus and can attest to his outstanding leadership skills and ability to drive results. He has a unique talent for empowering product teams to collaborate and deliver exceptional results.
James NovakCEO, Zoovu.com
Advisory

Selective advisory work

I take on a small number of advisory clients each year. I work best with B2B software founders from seed stage through late pre-IPO and beyond who need hands-on help with product strategy, go-to-market planning, or team scaling.

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